TAG - IBTIKAR
About the Programs
The Future Companies Innovation Programs to Support Small and Medium Enterprises are a new and innovative tool that aims to help business owners and projects in increasing productivity and efficiency through their use of information and communication technologies.
It is a practical and user-friendly tool that introduces business and project owners to the foundations of business management. It is available in Arabic and English. What distinguishes the programs is that they are digital and the trainee can obtain them through distance training.
Program Goals:
• It provides the target group with knowledge, expertise, and resources to help them in managing their projects in order to build a better life, they also help develop solutions that suit citizens in all countries to face development challenges at the local and international levels.
• Finding alternatives in light of the current financial and economic crisis.
• Dealing with various digital applications such as PowerPoint, Word, and Excel, which can be obtained through distance training.
Target Group
• Individuals who want to start their own special projects
• Funding Agencies
• Local organizations (economic, social, human development)
• Non-governmental organizations
• Empowerment projects for youth and women.
Programs Advantages
1- Bilingual: The trainee has the option of obtaining the programs either in English or Arabic.
2- The participant can attend only one level because the levels in the programs are separate based on the importance of the project in all its aspects.
3. Opening new and innovative prospects for all segments of society by providing them with autonomy.
4. Suits all types of enterprises (both micro, small and medium).
5- The programs contain tests, practical solutions and working papers that help to understand all materials.
6- The trainee can obtain the course through remote training as it is a specialized digital platform for learning and training.
The Offered Materials:
Level I: SME Establishment (30 Training Hours)
The First Topic: SME Concepts:
• Learn about SMEs' concept, areas of operation and importance
• Learn about the multiple classifications of SMEs, and the classification base followed
• Learn about the most important difficulties faced by SMEs
• Learn about the most important causes of SMEs' failure
The Second Topic: Entrepreneurship and Entrepreneur:
• Learn about the history and concept of entrepreneurship
• Learn about success stories for leading companies in different fields
• Learn about the most important elements of entrepreneurship
• Learn who entrepreneurs are, what their qualities are, what types of entrepreneurs are
• Success stories of local, regional and international entrepreneurs,
• Know the difference between entrepreneurship and entrepreneur
The Third Topic: Choosing the Right Project and the Preliminary Feasibility Study:
• Learn about the most important challenges of the world of entrepreneurship
• Get to know the entrepreneurship tendency
• Ability to choose the right project
• Acquiring skills necessary to study the feasibility of small and microenterprises
• Practical application of feasibility study on one of the projects and graduate with an integrated feasibility study
The Fourth Topic: Study of the Marketing Feasibility of SMEs
• Learn about the concept and the importance of feasibility study
• Acquisition the ability to study the marketing feasibility
• Acquisition the ability to study the technical feasibility
• Acquisition the ability to study financial feasibility
• Evaluation and selection of the project's appropriate sources of funding
The Fifth Topic: The First Component of the Technical Feasibility Study of SMEs
• Finding out what a marketing feasibility study is.
• What is the study of competitors, and what are we studying in competitors?
• What is customer study, and what do we study in customers?
• Study market size, how to study market size
• What is the study of the market environment, and how is it conducted?
• Analyze the marketing strategy?
The Sixth Topic: The Second Component of the Financial Feasibility Study of SMEs:
• Acquisition the ability to formulate the projects vision and trends
• Acquisition the ability to study all the requirements of establishing projects
• Acquire the ability to study all project operating requirements.
• Acquiring the ability to study project launch requirements
• Prepare all the requirements for establishment of projects
Second Level II: SME Administration: (30 Training Hours)
The First Topic: Business Administration
It helps you understand the essentials of business, for example what kind of business you are going to do, what kind of skills are needed to start a business, when you start business and why you fail in business. It will also help you identify being an entrepreneur and what it takes to become one of the entrepreneurs.
The Second Topic: Business Planning
The Business Plan accurately illustrates the nature of your business, defines your goals, and plays the role of a roadmap for your organization. Core components include current and the primary budget paper, income statement, cash flow analysis. The business plan will help you adequately distribute sources, address any unexpected complexities, and make correct business decisions.
The Third Topic: Human Resources
Human resources are essential for the growth of any business. Your better staff management means better work growth.
The Fourth Topic: Accounting
Accounting, also known as bookkeeping, is the most important part of a company's day-to-day management. Accounting not only helps your small company in tracking the revenue and expenditure of your business, but it is also essential in determining the quality of work by getting a clear picture of what is happening today and what will happen in the future to the business in financial terms.
The Fifth Topic: Costing Calculations
Cost calculation is crucial for any business, especially since companies need to calculate the costs of their operations for the purposes of enabling sales/marketing people to determine a sale price for the product that guarantees market competitiveness and at the same time guarantees the company reasonable profits.
The Sixth Topic: Procurement
An effective procurement is necessary in any business, as all businesses need to master the procurement process. It also helps you understand supplier-related activities and purchases within a small business management framework.
The Seventh Topic: Marketing and Digital Marketing
Many people consider marketing to be synonymous with sale and promotion, and although these two elements are undoubtedly important in the marketing process, but there are other equally important components to cover. Marketing is important in the continuity of any small or large organization and digital marketing is no less important than marketing. It has become an important element in the marketing of goods and services because of its widespread reach.
The Eighth Topic: Operations and Quality Management
Operations management addresses the operational chain of production of goods and services that people use daily. Operational processes are the core activities used by organizations to carry out their business and achieve their goals.
The Ninth Topic: Inventory Control
Inventory control is a necessary process for all businesses that are selling products. Such businesses are at high risk if inventory is not controlled on a daily basis.
The Tenth Topic: Customer Service
It is also known that the customer is the capital of the organizations whether they provide a product or service, so customer service, customer characteristics, how to deal with customer complaints, the most important behaviors to avoid in dealing with the customer and how to earn customers are considered as essentials of business and corporate sustainability.
The Eleventh Topic: Communication Skills
Communication skills and how to communicate with the client determine how well we are successful. Communication is of great importance stemming from the skills the owner of the enterprise should have, as well as good listening skills that are just as important as communication are the basics of business success and the secret to excellence in customer satisfaction.
Obtaining the first and second level is a compulsory requirement to obtain the certificate with a total of 60 training hours.
The Third Level: Small and Medium Enterprises Development (30 Training Hours of Advanced Level).
Participant can attend this level separately and obtain the certificate
The First Topic: Introduction to Business Development
In this part, participants will be able to learn about the concepts of small and medium-sized business development and why business development is so important and what are the areas and forms of small business development
• Small and Medium-sized business Development Concept
• Why Small and Medium-sized Business Development
• Small and Medium-sized business Development Areas
• Small and Medium-sized business development Forms
The Second Topic: Development Strategies
In this part, participants will be able to learn about what development strategies are in general and the development strategy of goods and services, customer care, process redesign, resource development
• Concepts on Strategies of Development
• Developing and Improving of Goods and Services Strategy
• Successful Customer Care Strategy
• Tasks and Processes Redesign Strategy (Process Engineering)
• Human Resources Development and Staff Empowerment Strategy
The Third Topic: Concept of Marketing Research
Marketing research is the basis for any development process. In this topic, participants will be able to learn about what marketing research is during the life stages of SMEs.
• What is marketing research?
• Marketing Research (Pre-Launch)
• Marketing Research (Introduction Stage)
• Marketing Research (Growth Stage)
• Marketing Research (Decline Stage)
The Fourth Topic: Contemporary Concepts in Business Development
Risk Management
Risk management is one of the most important components of project management because risks have a negative impact on the project if they are not paid attention to in a timely manner or are not expected to occur. Risk management helps the enterprise to avoid risks and manage emergencies and serves as a seat belt for any current or future problems.
Technology, Sustainability and Artificial Intelligence
Technology has leapfrogged Entrepreneurial businesses as it facilitates business and creates promising and new areas.
Sustainability has become a well-known term in entrepreneurial business as it serves and sustains the environment and its resource.
Digital Transformation
The digital transformation process contributes in making the most of today's technologies by increasing the efficiency of SMEs, saving time, effort and using data in a sophisticated and more efficient manner that ensures the sustainability of these enterprises.
Basic Concepts on Intellectual Property
After the success of the project, the entrepreneur must take the necessary action and preserve the name of the project as well as the trademark, so that the entrepreneur can expand its business as well as to ensure that the business idea is not imitated.
The Fifth Topic: Small and Medium Business Analysis
In this part, participants will be able to learn about practical criteria and applications for small business analysis at the level of general external environment, specific external environment and internal environment
• Business Analysis Concept
• Vision alignment with mission and strategic goals
• What is the general external environment, and how its impact on your company is analyzed
• What is the external specific environment, and how its impact on your company is analyzed
• Concept of Internal Environment Analysis
• Areas of assessment for the internal environment
• Leadership Assessment
• Job performance Assessment at the level of functions.
• Evaluation of indicators and results.
The Sixth Topic: SME Business Planning
In this part, participants will be able to learn about the criteria and practical applications of business planning by using balanced scorecards.
• Basic concepts in planning
• Balanced scorecard and its use as a planning tool
• Steps and stages of planning by using a balanced scorecard
o Strategic Foundation
o Development of performance indicators
o Development of operational plans.
The Future Companies Innovation Programs to Support Small and Medium Enterprises are a new and innovative tool that aims to help business owners and projects in increasing productivity and efficiency through their use of information and communication technologies.
It is a practical and user-friendly tool that introduces business and project owners to the foundations of business management. It is available in Arabic and English. What distinguishes the programs is that they are digital and the trainee can obtain them through distance training.
Program Goals:
• It provides the target group with knowledge, expertise, and resources to help them in managing their projects in order to build a better life, they also help develop solutions that suit citizens in all countries to face development challenges at the local and international levels.
• Finding alternatives in light of the current financial and economic crisis.
• Dealing with various digital applications such as PowerPoint, Word, and Excel, which can be obtained through distance training.
Target Group
• Individuals who want to start their own special projects
• Funding Agencies
• Local organizations (economic, social, human development)
• Non-governmental organizations
• Empowerment projects for youth and women.
Programs Advantages
1- Bilingual: The trainee has the option of obtaining the programs either in English or Arabic.
2- The participant can attend only one level because the levels in the programs are separate based on the importance of the project in all its aspects.
3. Opening new and innovative prospects for all segments of society by providing them with autonomy.
4. Suits all types of enterprises (both micro, small and medium).
5- The programs contain tests, practical solutions and working papers that help to understand all materials.
6- The trainee can obtain the course through remote training as it is a specialized digital platform for learning and training.
The Offered Materials:
Level I: SME Establishment (30 Training Hours)
The First Topic: SME Concepts:
• Learn about SMEs' concept, areas of operation and importance
• Learn about the multiple classifications of SMEs, and the classification base followed
• Learn about the most important difficulties faced by SMEs
• Learn about the most important causes of SMEs' failure
The Second Topic: Entrepreneurship and Entrepreneur:
• Learn about the history and concept of entrepreneurship
• Learn about success stories for leading companies in different fields
• Learn about the most important elements of entrepreneurship
• Learn who entrepreneurs are, what their qualities are, what types of entrepreneurs are
• Success stories of local, regional and international entrepreneurs,
• Know the difference between entrepreneurship and entrepreneur
The Third Topic: Choosing the Right Project and the Preliminary Feasibility Study:
• Learn about the most important challenges of the world of entrepreneurship
• Get to know the entrepreneurship tendency
• Ability to choose the right project
• Acquiring skills necessary to study the feasibility of small and microenterprises
• Practical application of feasibility study on one of the projects and graduate with an integrated feasibility study
The Fourth Topic: Study of the Marketing Feasibility of SMEs
• Learn about the concept and the importance of feasibility study
• Acquisition the ability to study the marketing feasibility
• Acquisition the ability to study the technical feasibility
• Acquisition the ability to study financial feasibility
• Evaluation and selection of the project's appropriate sources of funding
The Fifth Topic: The First Component of the Technical Feasibility Study of SMEs
• Finding out what a marketing feasibility study is.
• What is the study of competitors, and what are we studying in competitors?
• What is customer study, and what do we study in customers?
• Study market size, how to study market size
• What is the study of the market environment, and how is it conducted?
• Analyze the marketing strategy?
The Sixth Topic: The Second Component of the Financial Feasibility Study of SMEs:
• Acquisition the ability to formulate the projects vision and trends
• Acquisition the ability to study all the requirements of establishing projects
• Acquire the ability to study all project operating requirements.
• Acquiring the ability to study project launch requirements
• Prepare all the requirements for establishment of projects
Second Level II: SME Administration: (30 Training Hours)
The First Topic: Business Administration
It helps you understand the essentials of business, for example what kind of business you are going to do, what kind of skills are needed to start a business, when you start business and why you fail in business. It will also help you identify being an entrepreneur and what it takes to become one of the entrepreneurs.
The Second Topic: Business Planning
The Business Plan accurately illustrates the nature of your business, defines your goals, and plays the role of a roadmap for your organization. Core components include current and the primary budget paper, income statement, cash flow analysis. The business plan will help you adequately distribute sources, address any unexpected complexities, and make correct business decisions.
The Third Topic: Human Resources
Human resources are essential for the growth of any business. Your better staff management means better work growth.
The Fourth Topic: Accounting
Accounting, also known as bookkeeping, is the most important part of a company's day-to-day management. Accounting not only helps your small company in tracking the revenue and expenditure of your business, but it is also essential in determining the quality of work by getting a clear picture of what is happening today and what will happen in the future to the business in financial terms.
The Fifth Topic: Costing Calculations
Cost calculation is crucial for any business, especially since companies need to calculate the costs of their operations for the purposes of enabling sales/marketing people to determine a sale price for the product that guarantees market competitiveness and at the same time guarantees the company reasonable profits.
The Sixth Topic: Procurement
An effective procurement is necessary in any business, as all businesses need to master the procurement process. It also helps you understand supplier-related activities and purchases within a small business management framework.
The Seventh Topic: Marketing and Digital Marketing
Many people consider marketing to be synonymous with sale and promotion, and although these two elements are undoubtedly important in the marketing process, but there are other equally important components to cover. Marketing is important in the continuity of any small or large organization and digital marketing is no less important than marketing. It has become an important element in the marketing of goods and services because of its widespread reach.
The Eighth Topic: Operations and Quality Management
Operations management addresses the operational chain of production of goods and services that people use daily. Operational processes are the core activities used by organizations to carry out their business and achieve their goals.
The Ninth Topic: Inventory Control
Inventory control is a necessary process for all businesses that are selling products. Such businesses are at high risk if inventory is not controlled on a daily basis.
The Tenth Topic: Customer Service
It is also known that the customer is the capital of the organizations whether they provide a product or service, so customer service, customer characteristics, how to deal with customer complaints, the most important behaviors to avoid in dealing with the customer and how to earn customers are considered as essentials of business and corporate sustainability.
The Eleventh Topic: Communication Skills
Communication skills and how to communicate with the client determine how well we are successful. Communication is of great importance stemming from the skills the owner of the enterprise should have, as well as good listening skills that are just as important as communication are the basics of business success and the secret to excellence in customer satisfaction.
Obtaining the first and second level is a compulsory requirement to obtain the certificate with a total of 60 training hours.
The Third Level: Small and Medium Enterprises Development (30 Training Hours of Advanced Level).
Participant can attend this level separately and obtain the certificate
The First Topic: Introduction to Business Development
In this part, participants will be able to learn about the concepts of small and medium-sized business development and why business development is so important and what are the areas and forms of small business development
• Small and Medium-sized business Development Concept
• Why Small and Medium-sized Business Development
• Small and Medium-sized business Development Areas
• Small and Medium-sized business development Forms
The Second Topic: Development Strategies
In this part, participants will be able to learn about what development strategies are in general and the development strategy of goods and services, customer care, process redesign, resource development
• Concepts on Strategies of Development
• Developing and Improving of Goods and Services Strategy
• Successful Customer Care Strategy
• Tasks and Processes Redesign Strategy (Process Engineering)
• Human Resources Development and Staff Empowerment Strategy
The Third Topic: Concept of Marketing Research
Marketing research is the basis for any development process. In this topic, participants will be able to learn about what marketing research is during the life stages of SMEs.
• What is marketing research?
• Marketing Research (Pre-Launch)
• Marketing Research (Introduction Stage)
• Marketing Research (Growth Stage)
• Marketing Research (Decline Stage)
The Fourth Topic: Contemporary Concepts in Business Development
Risk Management
Risk management is one of the most important components of project management because risks have a negative impact on the project if they are not paid attention to in a timely manner or are not expected to occur. Risk management helps the enterprise to avoid risks and manage emergencies and serves as a seat belt for any current or future problems.
Technology, Sustainability and Artificial Intelligence
Technology has leapfrogged Entrepreneurial businesses as it facilitates business and creates promising and new areas.
Sustainability has become a well-known term in entrepreneurial business as it serves and sustains the environment and its resource.
Digital Transformation
The digital transformation process contributes in making the most of today's technologies by increasing the efficiency of SMEs, saving time, effort and using data in a sophisticated and more efficient manner that ensures the sustainability of these enterprises.
Basic Concepts on Intellectual Property
After the success of the project, the entrepreneur must take the necessary action and preserve the name of the project as well as the trademark, so that the entrepreneur can expand its business as well as to ensure that the business idea is not imitated.
The Fifth Topic: Small and Medium Business Analysis
In this part, participants will be able to learn about practical criteria and applications for small business analysis at the level of general external environment, specific external environment and internal environment
• Business Analysis Concept
• Vision alignment with mission and strategic goals
• What is the general external environment, and how its impact on your company is analyzed
• What is the external specific environment, and how its impact on your company is analyzed
• Concept of Internal Environment Analysis
• Areas of assessment for the internal environment
• Leadership Assessment
• Job performance Assessment at the level of functions.
• Evaluation of indicators and results.
The Sixth Topic: SME Business Planning
In this part, participants will be able to learn about the criteria and practical applications of business planning by using balanced scorecards.
• Basic concepts in planning
• Balanced scorecard and its use as a planning tool
• Steps and stages of planning by using a balanced scorecard
o Strategic Foundation
o Development of performance indicators
o Development of operational plans.
TAG - IBTIKAR